for the company «Novo Nordisk Ukraine»
In Ukraine, over 1.5 million people live with diabetes. Another 2.5 million Ukrainians do not know they have diabetes and do not treat this disease at all. This means serious complications for the individual.
In major cities around the world, there is a program called "Cities changing diabetes" by Novo Nordisk. "Cities changing diabetes" is a public-private partnership program aimed at drawing attention to the issue of diabetes and informing residents of large cities about the signs and timely diagnosis of the disease. In 2021, together with Novo Nordisk Ukraine, we launched the program in Kyiv and continue to implement it.
People avoid topics that frighten them. The same goes for the topic of diabetes.
Create a campaign about diabetes that does not trigger defensive mechanisms as soon as people start interacting with the information we provide. Instead, it should engage and interest them.
Нам було важливо комплексно підійти до кампанії. Адже тема діабету не з легких, а процес навчання ознак діабету та звичці вчасно ходити до лікаря — тривалий.
It was important for us to take a comprehensive approach to the campaign. After all, the topic of diabetes is not an easy one, and the process of learning the signs of diabetes and developing the habit of visiting the doctor on time is lengthy.
THAT'S WHY THE CAMPAIGN INCLUDED VARIOUS CREATIVE FORMATS:
Presentation of the "Cities changing diabetes" program in Kyiv for journalists, with the participation of the Ambassador of Denmark to Ukraine, the Deputy Head of the Kyiv City State Administration, and doctors.
Information campaign in Kyiv public transport
Інформаційна кампанія у київському наземному транспорті
Branding of a Kyiv metro train with important campaign messages.
Together with the client, we developed a campaign in the Kyiv metro - "House of Habits".
We involved people in the game: we styled subway trains as apartments, where families with different habits live. On the example of these habits, they showed what to do and NOT to do in order to protect yourself from diabetes.
Family photos on the walls and interior items of the apartment reveal the lifestyle of its residents and prompt reflection on one's own habits. This is what we encouraged among people traveling in the branded metro car.
Our main call to action was to check blood sugar levels. The illustrations, as a visual approach, help to ease tension and facilitate acquaintance with the information.
Educational online marathon with doctors and healthcare experts about diabetes and obesity.
14 live broadcasts took place as part of the educational online marathon with doctors and healthcare experts. We continue to discuss health on the Novo Nordisk Ukraine page.
800 тис. people watched the online marathon broadcasts.
2 млн+ people in Kyiv learned about the signs of diabetes and how to prevent it through the information campaign in city transportation.
