DobroCampus for Dobrobut Medical Network

SITUATION
In 2019, we were faced with the task of developing a new approach to the annual DobroCampus event for 1600+ participants and organizing this even
“DOBROCAMPUS”
is an annual internal event for employees of the Dobrobut medical chain, which has two goals.
The first is to inform employees about the main plans for the next year and analyze the team's achievements in the past year.
And the second goal is to form an attitude towards Dobrobut as a reliable employer who cares about its employees, to strengthen team spirit and motivation of employees in the team.
CHALLENGE
The biggest challenge we faced in 2019 was how to gather more than 1,600 people in one place. And at the same time, to create an atmosphere of unity in a large team, when all the network's divisions work independently of each other.
In 2020, due to the COVID-19 pandemic, we had to hold the event online, so we needed to find a platform where more than 1,600 participants could connect at the same time, and still maintain a sense of belonging to the common cause of the event participants.
STRATEGY
When we organized the event for the first time in 2019, our team developed a new approach to DobroCampus and took over the organization of the event for 1600 people. We completely updated the event's identity, developed a script and organized technical support for the entire event.

The speakers of the event were the top management of the Dobrobut network, as well as guest speaker Yanina Sokolova with a motivational story of a patient.
СТРАТЕГІЯ
Коли ми організовували подію вперше, у 2019 році, наша команда розробила новий підхід до «ДоброCampus» та взяла на себе організацію заходу на 1600 людей. Ми повністю оновили айдентику заходу, розробили сценарій та організували технічний супровід всієї події.

Спікерами події виступили топ-менеджмент мережі «Добробут», а також запрошена спікерка Яніна Соколова з мотиваційною історією пацієнтки.
To strengthen the team spirit of our employees and unite them, in 2019 we launched the Good Team of the Year award, which provides certificates for professional training to teams of medical professionals from different specializations or departments who have worked best as a team to help patients.
n 2020, we managed to successfully organize DobroCampus online and, despite the physical distance, keep the participants engaged. We created a whole live show, which was filmed in a huge digital cube stage with the Dobrobut identity. The event was hosted by Nikita Dobrynin, a well-known Ukrainian presenter, and Dobrobut employees took the stage with him to share their sincere stories, emotions and achievements of this difficult 2020. All other employees of the network, the audience of the event, joined the broadcast from their smartphones, laptops, or gathered in small teams at their departments to celebrate this day together in an online and offline format.
By the way, in 2020, we again awarded a cool DobroTeam (this has already become a tradition since 2019). We also made emotional videos about them with incredible stories of treatment and recovery.
RESULTS
Around a thousand people attended "DobroCampus" and had a wonderful time.

The DobroTeam of the Year contest was the most emotional part of the event, where medical professionals expressed gratitude to each other for the opportunity to work together and provide health to people.
We successfully tested an exciting format for hosting events online, and now Dobrobut employees can celebrate every day by watching the event recording. Additionally, we managed to create a festive atmosphere for the medical professionals, for whom this COVID year was a true challenge.