Client: MH4U
Year: 2020
Imagine that 30% of Ukrainians will have a mental disorder in their lifetime. At the same time, a significant number of people - 61% of respondents, according to a study conducted as part of the campaign - do not know how certain mental disorders manifest themselves.
So our task was to explain to Ukrainians what mental health is and what simple steps can help take care of it.
We built the idea of the campaign “Mental Health. Decoding” campaign on people's insights:
Our team has proposed 12 common situations - problems in life that negatively affect mental health and provided affordable and effective solutions to these problems. Because it is focusing on the solution (not the problem) and taking small steps that help improve your condition.
How? –
Our team has proposed 12 common situations - problems in life that negatively affect mental health and provided affordable and effective solutions to these problems. Because it is focusing on the solution (not the problem) and taking small steps that help improve your condition.
That is why we had to show that mental health care is an opportunity to solve the problems that everyone faces. How?
Our team became the faces of the campaign to show by their own example that the topic of mental health concerns each of us.
We have prepared a series of special projects “Mental Health Fitness” together with a well-known psychotherapist Oksana Korolovych and Ukrainian lifestyle media. Among them is an interactive test on UP. Life to test your stress resistance.
